Watch the Video Tutorial

For your introduction to type in Illustrator, we’ll build a half-letter sized advertisment for Adobe Illustrator in Adobe Illustrator. Pretty meta, eh? We’ll use this layout to discover how to set point type and area type. We’ll put text in columns too.


We’ll see just how adept Illustrator is at setting beautiful type with ligatures and other advanced controls.

Units of Measure

It’s best to use points as a unit of measure when doing page layout since type is measured in points. This gives you one common measuring system.

Units of measure

Type On a Path

Formative Activity

Open the provided Illustrator file, then copy & paste each block of text as either point type or area type as is appropriate.